Buratti: when the customer's menu becomes a sales opportunity.

The starting point

Across B2B wholesale, one contradiction runs through almost every sales operation: field reps spend hours researching leads while the exact order history of every customer sits unused in the ERP system. Who buys what, who doesn’t buy what yet, it’s all there. Nobody just accesses it.

Then there’s the approach. Anyone who wants to sell a restaurateur the right product needs to know what’s on their menu. That information is public, but no rep manages to look it up for every customer before every appointment.

With Buratti GmbH, a food wholesaler, and the sales experts at TVE, we tackled exactly this point. Buratti supplies restaurants and hotels, its stock of ERP data is huge, its field sales is close to the customer. Good conditions to show what’s possible.

The line was clear from the start: the AI takes the research and the preparation off sales’ hands. The person at the table, it does not replace.

What Buratti, TVE and steps2grow add up to together

Three contributions that complement each other: the deep-tech competence of steps2grow, the practical pressure of Buratti’s day-to-day business and the sales psychology of TVE.

• Time to sell: field sales no longer loses whole mornings to research. The argument for the conversation lies ready on the tablet.
• Fuller baskets: cross- and up-selling recommendations tailored to the customer’s offering, such as their current menu, raise the order value per appointment.
• Security that holds: over 800 hours of development went into the base platform. The system is GDPR-compliant, works LLM-agnostically and is prepared for the requirements of the EU AI Act.

We are not building yet another CRM. We are building the sales infrastructure for the wholesalers who want to lead their market tomorrow.

See the system in action

Take a look at how the ERP order data and a customer’s menu turn into a concrete recommendation for your field sales. The solution page shows the cockpit in detail.