Positioning Check
Invest 5 minutes of your time here and receive an analysis that efficiently prepares you for a successful future.
QuantityUnlimited
Durationapprox. 5 minutes
RequiresWebsite, PC
Tool steps1
Free
Start now for free
Partner product · with Kohler & Kreitner
When your position fits in a single sentence, the comparing stops.
Available as a standalone product on the steps2grow platform.
The AI-powered positioning process from our partner Kohler & Kreitner makes years of brand consulting accessible to more companies. The AI handles the analysis, the consultants lend depth to the reflection process. That is exactly what resolves the skepticism about whether technology can build a brand with character. Kohler & Kreitner offer positioning with system and impact with substance.
Co-CreationKohler & Kreitner, Positioning and brand sharpening for brands, people and companies
Partner product
The brand consultancy behind the positioning process.
AI-powered positioning is a standalone product from our partner Kohler & Kreitner, a brand consultancy focused on positioning, brand-image sharpening and employer branding. We at steps2grow provide the platform and the data-based analysis. The strategic brand work with you and your team comes from Kohler & Kreitner.
- Carola KohlerManagement consultant & business coach, CMC, CBC, Dipl. MMCSpecialised in positioning brands, people and companies. Independent since 2010.
- Roman KreitnerIng., idea generator and brand-image designerSpecialised in brand-image development & networking. Independent since 1973.
Why you look interchangeable
Your work is not the problem. Your sharpness is.
You know the question from the sales call: "And what actually sets you apart from the others?" If the answer stalls, only price counts. Three things happen when your position stays unclear.
You disappear into the crowd
Anyone who looks like everyone else from the outside sticks in no one's mind and never makes the shortlist for the next project.
You end up in a price war
Without a clear position, the customer is left with a single criterion to compare: the number in the bottom right.
Your budget evaporates
Ads run past people who will never buy from you. You only notice once the quarter is over.
On a tight budget this is not a comfort topic: a blurry position costs real money every single month.
Overview
Why it matters, how it runs, what comes out.
AI-powered positioning in brief, before we go into detail.
- Why
Credibility, clear differentiation and targeted growth.
- How
A structured 5-step process with AI-powered analysis.
- What
A future-proof brand and communication profile.
Structured positioning for clear results.
Data + people
Data shows the market, people give it meaning.
The most common objection comes right away: can a machine build a brand with character? No. And it is not supposed to. The work is split by what each side genuinely does best. The AI analysis on our platform combs through your market, your competitors and how you are perceived from the outside in a fraction of the time a stack of workshops would have taken. It has no favourite idea, no "we've always done it this way" and no ego. It sees where the market is genuinely open.
Then the brand consultants from Kohler & Kreitner take a seat. They read between the lines, pick up on nuance and translate the findings into a stance that fits you and cannot be copied. The data supplies the map; the strategists walk the path with you, in conversation, drawing on our partner Kohler & Kreitner's long experience in brand and business development. The result is something pure software can never deliver: a position that is true and still feels like you.
Fast does not mean shallow
Classic positioning drags on for months: workshops, alignment rounds, correction loops. Hardly anyone has that kind of time, least of all when the market keeps turning.
The process does not cut the substance, it cuts the idle stretches. The AI analysis handles in a short time what used to eat up weeks of meetings. The time you save flows where it counts: into sharpening your position with the consultants from Kohler & Kreitner. Months become days, without skimping on the result.
How you get started
You get the first impression right away. The free Positioning Check takes only a few minutes and shows where your brand stands today. Anyone who wants to go deeper takes the guided process or adds personal guidance on top. All three paths run on the steps2grow platform.
What this changes about your working day
The question of what you stand for no longer rides home with you. It holds.
Most people who go through this process carry the brand on their own shoulders: managing director, communications, often both in one person.
Today
- The question of what the company actually stands for rides home with you every evening.
- It never gets answered, day-to-day business leaves no time.
The Monday after
- A new hire asks during onboarding what makes you special. You answer in one sentence, without thinking.
- The head of sales writes a proposal and the benefit sits in the first line, not on page three.
- You cut three campaigns from the budget because you can now see who they were missing.
- In the next pitch, the answer to what sets you apart is instant, and you watch it click on the other side of the table.
No guessing games, no gut decision carried home. The position holds. And it stays.
Positioning Check
A first benchmark in five minutes.
The free Positioning Check gives you a clear basis for decisions: you enter your website and documents, the AI analyses them, and within minutes you receive a precise result.
Input
Your website and documents
Website, PC
AI
AI analysis
2 to 5 minutes
- Analysis of your current corporate communication
- Detection of the brand strengths you communicate clearly
- Identification of unclear or missing positioning aspects
- Assessment of your market position
- Concrete recommendations for sharpening
The process
Five steps to a sharper position.
It starts with an honest benchmark, in black and white. You see how your company is perceived from the outside, where you are underrated, and where the market has a gap no one has claimed yet. From there, the positioning process guides you through five steps to a finished strategy.
Business-Area Radar
Which of your revenue streams truly carry the business and which are just busywork.
Service DNA
The traits that make you unique in the market, clearly named instead of merely felt.
Values Anchor
A brand identity your team still stands behind early on a Monday morning.
Audience Focus
Who you really want to reach, by mindset and motive, not by age and postcode.
Strategic North Star
Vision and mission in a form you can make decisions with tomorrow.
Reviews
What customers say about the Check.
Real reviews from the Positioning Check on the steps2grow platform.
4.9/ 5★★★★★★★★★★11 reviews · on the steps2grow platform
What I particularly liked was how quickly the Positioning Check delivers first starting points for improvement. I now know how we can present our brand more deliberately.
In just a few clicks I got a clear picture of how we are currently perceived from the outside and where we can start. A genuine sense of direction.
Especially for small businesses like mine, the Positioning Check offers the chance to spot weaknesses and strengths at a glance.
The Positioning Check showed me where our brand presence is still blurry. The AI analysis was fast and helpful for developing clear statements about our company.
The Positioning Check was done quickly and gave me concrete pointers right away on how to improve how we present ourselves. The AI-based analysis was surprisingly accurate.
Packages and pricing
Three ways to a clear position.
From the free Check to personal guidance. All three packages run on the steps2grow platform.
AI-powered positioning process
Use the AI as a fast analysis tool and, together with it, develop a future-proof company fit for today's market.
Quantity1
Durationapprox. 6 hours, breaks possible
RequiresWebsite, PC
Tool steps5
EUR 799
Start the processConsulting
We make it visible why a customer should buy from you and not the competition.
QuantityIndividual
Duration1 day incl. expert guidance
Requiresno prerequisites
Tool stepsby arrangement
from EUR 1,999
Request consultingPackages and pricing from our partner Kohler & Kreitner, as of June 2026. All prices net, plus 20% VAT.
Positioning with system.Impact with substance.
Kohler & Kreitner · Positioning & brand sharpening
Frequently asked questions
Answers to the questions decision-makers ask us most often.
What is brand positioning?
Brand positioning is the clear, objective assessment of where a brand stands: what it stands for, what sets it apart and why customers choose it. Through the partner product from Kohler & Kreitner this process runs with AI support: the AI handles the analysis, the experienced consultants give the reflection process depth. The result is positioning with system and impact with substance.
How does AI-supported positioning differ from classic brand consulting?
With the AI-supported positioning from Kohler & Kreitner, the AI takes over the analysis: faster, more objective and therefore accessible to more companies. The owners Carola Kohler and Roman Kreitner keep the stance and depth of the consulting. It is exactly this combination that resolves the doubt about whether technology can build a brand with character.
Isn't AI too impersonal for building a brand?
Quite the opposite. The AI handles only the flawless groundwork: it builds the skeleton from hard market data and facts. The masterstroke comes from the consultants at Kohler & Kreitner: they give your brand its heart, its personality and its human voice.
How does the engagement work?
It starts with an honest assessment of where you stand: you see in black and white how the market perceives your company and where the gap is. If you want to capture that potential, the deeper positioning process run by our partner Kohler & Kreitner takes you further, from analysis to hands-on guidance within your team.
What does working together cost?
The first positioning check is free and done in a few minutes. For the deeper process and the personal guidance by Kohler & Kreitner, you see the terms directly on the platform the moment you start. That way you decide for yourself how far you want to go.
Is the positioning process by Kohler & Kreitner also suitable for small companies?
For SMEs in particular, razor-sharp positioning is a matter of survival. Anyone operating on smaller budgets than large corporations cannot afford any wasted reach in marketing. This is exactly where the positioning process of our partner Kohler & Kreitner comes in: sharpness protects your budget.
How long does the Positioning Check take?
The free check is done in just a few minutes: you enter your website or documents, and the AI analysis delivers the result instantly. The positioning process built on top of it goes deeper and takes around six hours, with breaks possible.
What information do I need for the check?
Your website URL or existing company documents are enough. You don't need more to get started. The AI analysis works with that and delivers a first, honest assessment of where your brand stands.
Who are Kohler & Kreitner?
Kohler & Kreitner are a brand and management consultancy with more than 25 years of experience in strategic corporate and brand development, specialised in sharpening brand profiles and employer branding. Behind the name are Carola Kohler and Roman Kreitner. The AI-driven positioning process is their product; steps2grow provides the platform and the data-driven analysis behind it.
Can I use the service outside of Austria as well?
The check and positioning process run on the steps2grow platform, so they are accessible regardless of location. In terms of content, they are geared toward the German-speaking market. For inquiries from other regions, feel free to get in touch with us.
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